GOOGLE IS AT IT AGAIN. AND THIS TIME, IT IS CAMPAIGNING TO SHOWCASE HOW AFRICANS ARE HELPING THEMSELVES TO THE UBIQUITOUS INTERNET. 

It is partnering with regional organizations that include the South African Broadcasting Corporation (SABC) and one of South Africa's most consumed sunday newspapers the City Press.

A contestant entering Africa Connected tells a story of how they are using GOOGLE products to change the immediate world around them. 

Take Mdu Ntuli for instance. Ntuli was a typical boy growing up in native South Africa. This is how the site of Africa Connected describes him: "Mdu is a young artist who grew up loving comics and trained himself using tutorials for both 2D and 3D animation on YouTube."

Ntuli's passion has made him a force to be reckoned with that, continues the site, he now manages a "YouTube channel showcasing his animated films in his local Zulu language which has received millions of views."

The cut-off date for submissions is October 31 each year.